For small businesses: Content is still king
Your organization needs words. Yes, words. Words create content, and when put together well, great content plays an influential role in creating effective communication and delivering on marketing strategies. What do people need to know about your organization, your products, your services, and your history? Strong content affects search engine optimization (SEO), and when it’s provided clearly, concise and easy to understand, it further defines your organization’s position in the marketplace. Content should reflect your organization’s “vibe” and fit in with the strategic plans put in place to obtain the mission and realize the vision. Content must always be meaningful, honest, and purposeful. At Word451, we help your business tell your story, the right story.
Web Development & Content
Your website is often your first opportunity to make an impact with your customer, and Word451 has the tools you need to make it great. If your content needs to hit the “refresh” button, we will work with you to make that happen by identifying your marketing goals, business’s values, and what you hope to accomplish via your website. If you need a new website with a new look and fresh content, our collaborative team has experience designing and writing content for a broad range of industries, and we look forward to helping your small business grow with the right look.
An effective and inexpensive way to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging helps small businesses drive traffic to their site, enhance inbound marketing efforts and attract more prospective customers. The problem is that most business owners don’t have the time to write blogs. That’s what we do. No matter the subject, we do our research and write relevant content that your target audience will find useful and will help your business emerge as a trusted expert in your field.
Social Media Posts & Stories
You need a plan to tackle the most powerful marketing tools on the web. At Word451, we use our expertise with social media to plan effective ways to create engagement with your audience, tell stories about your brand and products, develop educational content, and attract prospective users online.
LinkedIn for Employees
If you’re a business owner with a LinkedIn business page, every employee should have a LinkedIn profile. Employees are more likely to share and like content posted by your business which then becomes visible to their network. They will have your business logo associated with their profile making it more visible. When they indicate on their profile that they are an employee of your business, they automatically become followers of your business which increases your business’s LinkedIn visibility. In other words, your employees are digital brand ambassadors for your company. If you aren’t encouraging your employees to be on LinkedIn and share your content – articles, promotions, videos, press releases – you’re limiting the reach of your communications.
Other Areas of Expertise
Email Marketing Campaigns, Landing Pages, Newspaper and Magazine Articles, Press Releases, LinkedIn Employer Pages, Branding Exercises, Brand Identity Strategies, Design